How to make listing mockups for Etsy and Shopify
A listing that sells usually has a set of photos that work together: one clear shot of the print, a couple of lifestyle shots and a detail or back view. Here is how to build that set from one design without it looking like five different shops.
Plan the set before you make it
Decide what each photo has to do. Shoppers scroll a grid of first photos, so the first one only needs to make your design easy to read at a small size. The rest answer the questions people have before they buy.
| Photo | Job | What to pick in Drapeshot |
|---|---|---|
| 1 | Show the design clearly in a small thumbnail | A product only or studio scene, front view |
| 2 | Show it worn, so people picture themselves in it | A with a person scene, out and about or at home |
| 3 | Show a second person or setting | Another worn scene with a different look |
| 4 | Show the back, if there is a back print | A back view scene |
| 5 | Show colour options, if you sell several | The same scene in each colour |
Build the set, step by step
- Drop your design on the scene wall and set the garment colour you sell most.
- Filter by your product. Use the person filter to switch between product only and with a person, and the setting filter for studio, out and about, at home and festive.
- Open each scene you want, check the print size and position, and download it. On Pro you can tick every scene you want on the wall and download them all as one ZIP instead.
- For colour options, change the garment colour and download the same scene again. The whole project follows the new colour.
- Name and order the files before you upload. Drapeshot names each file after your design and the scene, so they sort together.
Keep the set consistent
- Use one print look across the set. If photo one shows a halftone print and photo three shows full colour, buyers will wonder which they get.
- Keep the print size the same. The size you set is shared across scenes, so don't let a later tweak make one photo look bigger than the rest.
- Mix settings, not moods. A studio shot and a street shot sit well together. Five very different backgrounds can look like stock photos.
- Match the scene to the buyer. A kids tee worn by a child at home says more to a parent than the same tee on a plain backdrop.
Image size and shape
Drapeshot downloads each mockup as a JPG in the shape of the original photo. Free files are 2,000 pixels on the long edge with a watermark, which is fine for drafts and testing a listing layout. Pro files are 4,000 pixels and clean, which leaves room to crop.
Drapeshot doesn't crop to marketplace sizes for you. Etsy and Shopify both change their recommended sizes and ratios from time to time, so check their current guidance and crop in any photo editor if a scene doesn't fit. Leaving a little space around the garment when you pick scenes makes square crops easier.
Keep each product as a project
Every design you drop in becomes a project with its own colour, look and placement. Come back later to make a new colour or a seasonal scene, and everything is where you left it. Free projects are saved in your browser, and Pro keeps them in your account so they follow you to other devices.
Questions people ask
Should I use free downloads in a live listing?
Free downloads carry a watermark and are 2,000 pixels, so they are best for drafts. For live listings use Pro downloads, which are clean and 4,000 pixels.
Can I download many mockups at once?
Yes, on Pro. Tick scenes on the wall and download one ZIP. On the free plan you download one scene at a time from the editor.
Do you have festive scenes for seasonal listings?
Yes, filter the wall by Festive to find scenes like Diwali, weddings and birthdays.